There's a myth that says if your work is meaningful enough, you don't need to practice self-care. That is a complete lie. We're all serving one another. As such, it's really important for people who are serving clients to take that moment for self-care. On today’s show, Melanie Parish chats with leadership development expert Tony Loyd about self-care and how to increase it. They also touch on the imposter syndrome and how we can reinforce our own value as human beings.
Why do you want to start a business? Sean Castrina thinks understanding the why is absolutely important. Sean is a bestselling author, a serial entrepreneur, and the host of The Ten Minute Entrepreneur podcast. He started his first company at age 23 and has not stopped since. Today, he shares his model for starting businesses with Melanie Parish. One out of every two startups fail. Don’t want to be a part of the statistics? Tune in to this episode to help you discover your why and start motivating yourself to reach for your goals.
Listen to the podcast here:
Starting Businesses: The Business Plan That Works With Sean Castrina
I'm here with Sean Castrina. He's a serial entrepreneur. Having started more than twenty companies over many years, he still seeks to launch a new venture annually. He's an investor, a teacher, and a highly sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He's the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World's Greatest Business Plan.
Sean, I'm excited to have you here on my show.
It's good to be here.
Tell me a little bit about what you are working on right now in your world.
I'm an entrepreneur. I have a company that has eight divisions. That's the one that pays the bills and gives me the money to bankroll all my ideas or other things I'm working on. I'm working on a company with my son. That's exciting, a platform building company to help people launch their books because every company I've ever started always came out of a problem I faced. I found when I launched my book, I felt like I had to have six people doing different things. There was no company that could launch my book. I either had a PR company, podcast company and Instagram company doing this. We're trying to put that all under one umbrella with one strategy. That's the project I'm playing with now.
I don't know if you know that I've launched a book in April. I have lived that reality of the multiple people doing lots of things.
It's expensive. I don't think it gives the best return on money and/or time. I find there's a lot of disjointedness. My fourth book will be coming out in November. I've worked with my friends that are New York Times bestselling authors. The independent publisher which is the future anyway. A million books are self-published a year. There needs to be a one-stop source for that person.
Which one is your new book?
The one that I wrote in 2020. I only wrote this one because I was helping my son with this business and I was trying to get him to do a business plan. I speak at colleges and I ordered one book after another on Amazon. One book was worse than the next. I looked at this and I'm like, “This doesn't work.” I said, “Colin, here are the 25 questions that I always answer before I start a business.” I wrote the book, the World's Greatest Business Plan: That Works! That was writing a book to my son, 151 pages on this is all that mattered. This is all you need to get a business off the ground, but you better have answers to these questions. The idea was, if I talk you out of starting a business, I'm as happy as you starting a successful business because some businesses are not made for the marketplace. They only sound good and the head of the founder. When they expose it to the marketplace, it dies a very painful expensive death.
I've been a business coach for many years. I can't tell you how many friends have come and said, “Here's my business plan. Here's what I want to do.” I said, “Walk me through how that business can replace your $200,000 a year salary,” and they can't do it. I feel so happy that they didn't start that business because they had convinced themselves it was going to be fine.
I always tell them my big thing that I preach, never quit your day job unless you live in the basement of your parent's house. Barring that rare scenario, you’ve got to earn the right to quit your job and a business plan doesn't earn it. It's implementing a business that can generate 50% of your current income back to you. That's when you've earned the right to take that risk. You jumping off a cliff is fine. You jumping off a cliff and taking your wife with you, two kids in a college fund I don't think you have that right.
I'm in full agreement with you. Can you give us a preview of a couple more of the questions like the top question that might be in your book?
The big thing that I try to go on is, I want to know why you want to start a business in the first place. I know that sounds very simple but I want to know why. “Why” has got to motivate you, why do you want to be a business owner? “I want flexibility of schedule. I want unlimited income. I want to control my own career.” Your why is irrelevant to me, it has to motivate you when things get difficult because if you don't have a strong motivator on why you want to be a business owner, one out of every two startups fails. Your why has got to be compelling to you. The other thing is, “Why do you think this business idea will work?” These are questions that are on the so basic level but give me your elevator pitch why this business. Who's your competition and why are you going to be better than your competition? It’s a very simple type of thing. All the costs, people get the cost to start the business and they forget about how much it's going to cost to sustain the business.
Another massive mistake they make is that they have this revenue forecast. I love this imaginary chapter in every startup book but mine, you have no idea what you're going to bring in. That is a fantasy. Every startup book I've ever read, ABC Tool Company starts in Chapter 1, Chapter 15 ABC Tool Company is making all this revenue. It's amazing how they make enough revenue to pay all their bills and the founder makes money. I've never had that startup happen and I've started over twenty companies. What you think you're going to make is complete and utter speculation. The only thing that you can count on is the money you bring to the startup because how quickly and what you're going to make after the launch is a complete fantasy.
How do you help people grapple with that fantasy?
I have a way of speaking in such a way that I don't hide the ball. My wife said, “Sean has a unique way, you won't wonder what he's communicating.” It's like in the book. I'm like, “Tell me how you can guarantee that? Have you ever owned a similar business that you can compare it to?” In other words, if you're projecting something, what is your validation for that? Have you worked for a company that launched a new division? If you've done something that's parallel, that might give you a general idea and it may give you more confidence that the revenue is going to come in, but you can't base your business plan on it.
What do you base it on?
I base it on what you have in your pocket. That's your runway. In reality, it's truthfully the only runway you can count on. Let's say that you sign a five-year lease, which I would tell you never to do. Why? You don't have guaranteed money that's coming in. By following my model, I would have you do a three-month temporary lease to make sure this works. Even if the lease is twice as much money, at least if it doesn't work, you're not on the hook for five years personally responsible. It forces you to think differently to be more nimble and to negotiate better. Maybe you did a temporary store, it was temporary and you went into it. I liked starting businesses at the micro level to get proof of concept, to get some level of traction, and then you push all the chips in a little bit.
I always love the idea of the prototype. How do you make the smallest thing you can try it to see if you get uptake?
A guy said something good on my podcast. I thought it was neat. He goes, “Show me how you're going to get one customer, then show me how you're going to get ten. Give me your plan for 100 and then give me your plan for 1,000.” His whole point was don't give me your plan to get 10,000 customers. I want to see how you're going to get the first one.
The first one is hard. I'm launching courses and full automation on the backend. It's hard to get the first client. There’s so much work.
In our imagination, we're going to get a fat 10,000. That big number because it’s so big. His whole point that I liked was knowing what I now know what's my plan to get my first customer? What's my plan to get us to ten then to 100? For most businesses, I thought that was great advice.
Who should buy your book, Sean?
Anybody who is starting a business or anybody who has a business that is stuck. Businesses need to be reimagined. Sometimes they need to be rebooted. If what you're doing doesn't work, you see your profit going down, you see your revenue going down every year, and you see more competition. You sense that you are a fish in a shark-infested water. When you sense that either of those scenarios and you're going to start a business and/or your business is stuck because a stuck business can redo a business plan. Start over. You have some great things going for you and that you have staff. You might have location. You have some customers. You have a lot going for you. There are some massive gaps in a business plan compared to maybe even if you did one ten years ago, or you didn't. Doing a new business plan helps businesses very much.
Let’s shift gears a little bit. I want to talk to you about yourself as a leader. What things are you experimenting on as a leader right now in your own life and work?
Everything dies and falls on leadership, John Maxwell. My number one responsibility is to recruit leaders and train leaders. My company cannot grow without leaders. That is the hardest thing to find. You can find salespeople. You can find technicians and they're valuable. I have found the only way I can scale divisions, start new businesses and max them out is my ability. I always took this as my superpower, my ability to see potential in other people before they see it in themselves, recruit them, retain them and put them in key roles. That's what I've done for many years. That's why I have six business partners in very varying industries.
As a leader, you make critical decisions. I get that, but your ability to recruit, build people, and make them as good as you, that's when you're great. When you can replace yourself, when at 2:00 AM you're not only one worrying about a problem. I love that when we face difficult problems, I genuinely have other people that have started thinking about that problem sometimes before it even got to my desk. Recruiting leaders is that skill you've got to have.
How is it different in 2020 than it was in 2019?
The key now is if you didn't have good leaders, you're feeling it because your culture is probably suffering. We're trying to piece together some type of corporate culture. The more people you have on your staff that has a flock of people that listen to them, the better. You're probably paying the cost for it, but I do think there's a talent pool out there. There are people that are working from home that are open to doing two jobs or two responsibilities. The 40-hour work a week will be demolished at some point in many industries. I even find it with me with the startup that we're working on. I don't care how many hours you do anything. I don't care if you work from a hot air balloon. I don't care if you live in Zimbabwe.
Here's the job. We define what we want out of you. Ninety-nine jobs out of 100 need to be clearly defined with measurable and let people do it. Don't pay them for the results. The truth is if I hire somebody who lives in New York or I hire somebody who lives in West Virginia, I'm going to pay more for the person in New York because living conditions are higher. If I don't know that then the job and the responsibility are still the same. When you start looking globally for talent, it changes everything. Your pay scale and how you define responsibilities. Your ability to create a virtual team that is global right now is the difference-maker.
How do you take care of yourself as a leader? What do you do for your own self-care to rejuvenate?
I exercise. I'm a fanatic about exercising because your morning is critical. Every book you've ever read on highly successful people. Your first hour in the morning is I'm selfish. I don't look at my phone. I don't look at my emails. There's nothing I can fix at 6:00 AM that I can't fix it at 7:00 AM. That's a reality. That's one of the things that I've learned. Number two is after 6:00 PM, rarely is there a customer issue I can fix so why am I going to get aggravated at 9:00 PM before I go to bed? There is a point where you’ve got to turn it off, you’ve got to shut it down.
I try to manage my stress level. I used to think that was like one of my things I bragged about my capacity to solve problems and all that. As I get older, I guard my mental health in that. I manage my stress loads. I involve other people in taking stress from me. You’ve got to have time for yourself and exercise. Exercise is a great stress reliever. I exercise and I guard my first hour of the morning. I know what time of day to start shutting it down. Another secret I've learned as I get older, it's I don't much manage the to-do list. I don't have a lot of things I have to do. I have key responsibilities, but it's not like I'm doing twelve things in the course of a day.
I have to get major things done. I have major meetings where I need to be on. What I've learned to do is manage my energy level. I schedule my day like an athlete. This is when I'm at my best. Mentally, I need to be on that window. When I don't have to have it on, I can do these types of tasks because they're mundane, they're repetitive. I find myself managing my energy level, which gives me focus. I manage that more so than ever before.
I'm fascinated by the idea that you don't manage your to-do lists. You do a couple of things a day. That's lovely to hear.
I tell people it's like Rummikub. It's like Rummi with tiles. You try to get rid of all your tiles and whoever gets rid of their tiles, wins the game. My week starts with getting rid of tiles. I delegate it. I joke I would delegate a bowel movement if somebody would come up behind me and clean me. I'm not confident they would so I don't. The point is taken. I comfortably delegate. I have a loop to where I make sure it's all getting done and I delegate it to the right people. I give them measurable and time to do it. The point is that I want to get everything away from me that I can focus on the few things that only I can do that my staff knows only I can do. My staff wants me to stay in that zone. My staff will say to me, “What can we get off your desk? Is there anything we can take care of for you?” They know where I'm gifted.
What are you thinking about for the future?
There will be entrepreneurial surge. We're getting a look at how you're going to have to reimagine yourself. Online is going to be bigger than ever. If Amazon and Netflix didn't give you the future, you’ve got it now. You're going to have a business that is extremely nimble. Restaurants are going to reimagine how they do business because it could be something like this happen again. How would you do it? I do believe restaurants that can deliver home-style meals to houses is a gold mine. I order like Grubhub, but I never feel like I'm getting nutritious food. I never get that feeling and then you’ve got the delivery meals, but they always take like 45 minutes to cook. They always tell you like 20, but they're always like 45. I've done them all.
I'm doing good PR for this company, but I ordered like they had this family bundle like bonefish. They gave me a nutritious meal. It was a salad. You get a vegetable. You get a starch. You get a protein, and it was at a reasonable price. This should be your model. Why is eating inside your restaurant the model? It doesn't have to be, we all have to eat so change the model. At the end of the day, people would like to eat something nutritious and fast with quick cleanup. I'm not a restaurant guy, but I just reimagine things. I'm like, “There's got to be another model.”
I want it to cost exactly $55. That's what I'm meant for.
We have a dollar figure in our head that we're good with and I would have you cooked dinner for us four nights a week.
I'm with you. We’ve done them all. We've done everything.
I've had chefs that deliver me stuff. The problem is that I give them my credit card to go grocery shop. I look at it one week and he spent like $160. I don't know what they bought. I have to fire them. All I'm saying is that the pandemic, we still have to eat. If eating as a family has been more common because you were together. I always try to look at, what does new look like? Things are different but it's new. It will figure it out and there's going to be a business there.
Thanks for that. How can people find your book and you?
I love to give before I sell anything. You can go to my personal site, SeanCastrina.com. I always give away a book right now. We're giving away my first book, which was a bestseller, 8 Unbreakable Rules for Business Startup Success. It’s a good book. New York Times bestselling authors endorsed it as well as top universities and business schools. That's for free. That's a great way to understand the rules of a startup. You can go to Amazon, World's Greatest Business Plan. You're thinking about starting a business. I'm telling you this truly is the best business plan book because my eighteen-year-old son could understand it. That's important because I don't think we're all that much smarter than an eighteen-year-old had just got out of high school. How many of us are that much brighter? I wrote it so that an average person could understand it.
Thank you so much for being on my show. I've appreciated having you.
Thank you for having me as a guest.
I loved hearing him talk about creating a small three-month temporary business, which equates with agile model or nimble model, a way to prototype a business as you're starting it. I also loved how he talked about guarding his mental health and how he manages the energy in his day. It's a cool way to try managing your output as opposed to a to-do list. I love that he thinks of himself as an athlete in the way he thinks about that energy. I was also fascinated by his questions, “Why do you want to start a business?” Understanding the “why” is important. In my book, it’s part of the vision in The Experimental Leader as to what your vision is of how you want the world to be. Your mission is what do you want to deliver to the world. I wholeheartedly agree that your mission and your vision have to motivate you because times will be hard in business. As a business coach for a long time, I have watched so many times people starting businesses and those businesses struggling. It's so painful to watch people sink their life savings into a business that never had a shot in the first place. It was a pleasure to be on with Sean. Go experiment.
About Sean Castrina
Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.
Driven by the need to help Africa prosper and develop, Clarah Manuhwa has created a platform for young Africans with the aim of connecting Africans to work together. Clarah is a young Zimbabwean entrepreneur and engineer. Today on the podcast, she sits down with Melanie Parish to explain what drove her to start the foundation and share how she’s motivating, empowering, and engaging young African women to do the best for themselves.
Listen to the podcast here:
Being a cancer advocate is a profession that carries a lot of heavy emotional labor, especially when you’re personally invested in it. Having had the experience of caring for her younger sister until the latter succumbed to liver cancer, the fight against cancer is a personal one for Andrea Wilson Woods, so much so that she is up to her elbows running a two-pronged war against cancer through her nonprofit, Blue Faery: The Adrienne Wilson Liver Cancer Association and her for-profit health technology company, Cancer University. At the same time, she is actively promoting her award-winning bestselling memoir, Better of Bald. How does she stay in peak mental, physical and emotional shape in the middle of this flurry of activity? Listen in as she shares some of her self-care routines with Melanie Parish on the podcast.
Listen to the podcast here:
One of the most booming industries globally, the construction industry is, without exception, fraught with many challenges. It’s a long-term game, and that is why it’s essential to work alongside people who understand the process and see the results. Joining Melanie Parish on the show today is Elinor Moshe, a mentor, speaker, and the host of the podcast called Constructing You. Elinor shares how industry professionals and future leaders can construct their careers in construction to achieve more recognition, higher compensation, and faster career progression.
Listen to the podcast here:
Constructing Your Career With Elinor Moshe
I'm here with Elinor Moshe, who's an ambitious and driven leader and a dedicated mentor in the construction industry. Her passion to guide, inspire, and direct future leaders and industry professionals to construct their career lead to her founding the successful platform, The Construction Coach. Elinor is the host of a successful podcast, Constructing You. As a number one bestselling author Elinor's book, Constructing Your Career is one of its kind for people who want inspirational practical action and unconventional career intelligence to construct their career. Elinor has been featured in Yahoo! Finance, Australia National Construction Review, Property Council of Australia's Top 500 Women in Property programme 2019, Top 100 Women in Construction, and is frequently a speaker guest lecturer, and panelist. She holds a Master of Construction Management and a Bachelor of Environments from the University of Melbourne. I'm glad to have her here on the show.
I am excited to have you on my show.
I am curious about what you do. I have a passion for real estate, so I'm tickled inside to get to talk to you. Let's start by talking about what you're up to in your work.
There are many things. Whilst COVID has presented a realm of opportunity, it's been fantastic to be able to release the podcast, and my book came out. People are sending me photos of them getting the book and starting to read it, which is an unusual feeling. You being an author can relate to both going through the process of releasing a book, but then being on the precipice of other people than yourself reading it. We team that with amazing clients that I get to work with at the moment. There is a lot happening and a lot in the pipeline. It's incredible what you can do as a thought leader and how much you can keep on expanding and adding to your name and your business fluidly.
It sounds like you're up to many of the same things I've been up to in 2020. I know the journey of all those things, releasing and starting up. How are you experimenting with your work now?
Looking where there is an opportunity and when nothing has been done before and then going, “That's the space that I'm going to operate in.” That can also be the scariest space because it's all new and you don't know how it's going to work. With the podcast, for example, that I released in March 2020, Constructing You. All podcasts in the construction industry are very technical based and mine is a non-careers careers podcast. It's about who you have to become to achieve what you have. It's this quite a large concept that I wanted to translate into audio form and it is working. At the time, I was like, “I'm doing it. This is what's happening.” That was an experiment within itself. When I wrote the book, it was the intention to piece together years of unconventional career intelligence and all acumen associated with constructing your career.
It's not a technical book by any standard. I said, “I'm going to put it out there.” That's exactly what happened. The presales have taken off and the first-week launch figures came in and I also took off. It's also about presenting different offerings to the industry, which hasn't been offered before that I know of in the forms of masterminds and different types of leadership mentoring that I do. I think everything that I've done this year has been an experiment because my business, The Construction Coach, is Australia's first construction coach. There isn't anyone doing what I'm doing in the industry for the industry. Every step that I take can feel like an experiment within itself until I've done it. You realize, “That was okay. It wasn't that scary. It's good. Let's keep going.”
Tell me a little bit about your clients, what do they look like? Who are they?
As a thought leader, we base our target market on psychographics, not so much demographics. For me, it's about people who have ambition, aspiration, and drive. They're my people. They understand that the construction of all things is a long-term game and it doesn't happen overnight. To boot your success, your career, or your business, whatever it is that you're aspiring towards your leadership proposition, it's a long-term game. I look for people who can understand the process and can see the results. They're the key metrics in which I work with on a fundamental basis. You do look for a certain demographic at different levels, but it comes down to the mindset because that's what's malleable. That's what people can change in order to get the results that they are looking to achieve.
As you're doing all of these things, how do you decide if one of the things you try is working or not working? What do you do in terms of data collection?
There's the hard data collection of LinkedIn, social media platforms, views per blog, and downloads per episode. I don't look for immediate results. I look for an upward trend and also understanding what is happening on all these platforms. I am also monitoring my engagement if I've changed my behavior with those platforms. You also look for the softer type of feedback. I'll be at the most important type of feedback and that is, “What are your clients saying? What is your community saying about the podcast, the book, the actual reviews and feedback, and the transformation and experiences that the community and the clients who work directly with me are experiencing?” That's the ultimate data.
That's a great way of looking at it, what's happening for people around as we're doing the things that we do and as we engage in thought leadership? What do you do to take care of yourself in all of that?
I am someone who has a higher achievement orientation. That means that I frequently don't stop because whilst I am proud of what I've achieved. I also have this constant dissatisfaction with where you are. That's what always drives me forward to keep on delivering, to keep on adding value, to keep on experimenting. I'm also cognizant when the body says, “I needed a day.” It's not always about stopping. It's also about building in daily habits, which create a sense of well-being, not on a superficial sense, but on acquire in an innate sense. I do that via meditation. It has been the absolute busiest months for me.
I haven't gone a day without meditating because this isn't a show about the benefits of meditation, but it has been beneficial. I also journal and journaling is one of my most important outlets. It's my most sacred space, but above all that, I have the best mentors behind me in my corner. It's actively being in conversation with what's going on with what's happening. I'm not someone who needs a weekend away or to stop completely or detached from what I'm working on. My work gives me a few, but I also recognize when I need space to recalibrate.
When you talk about mentors, how have you chosen mentors for yourself?
The story that I have with mentoring is a unique one. I am particular about the type of people that I consider mentors. There's mentoring with a capital M and that's a formal mentoring. There's mentoring, which is listening to a podcast or picking up a book. It's being conscious about the information that you are feeding into your mind. One of the key metrics of assessment for me is, would I swap places with the person? If I will, then I am more than likely to want their advice in order to achieve the results that they have. That's what it is because mentoring is the opportunity to save yourself time as to where you want to go. In the first instance, that's what's required. I think what the individual needs to know is what it is that they want and what their vision is because that's how I came across my mentor.
Through the journaling process, I slowly started uncovering the vision for my own life. I didn't know exactly the vehicle in which I would achieve all aspects of this vision. When you look back, you can connect the dots, but it was at an event that I saw my mentor and he immediately spoke to me. I knew that I had to come into his world and fast forward, I'm on the tail end of the mentoring program with him. In some sense, it's divine intervention as well. I also put it down to that. When you know what you want and you have this conviction that you're going to go after it, the universe aligns people and opportunities around you in order to make that happen.
I love the way that you're talking about mentorship. As coaches, we talk about coaching and mentorship often feels like this nebulous world out there to me. It's fun to hear how you're talking about mentorship. I would like to ask you about imposter syndrome. I'm super curious about it. As a coach, as someone who's working in leadership and how it shows up, I would love to hear your thoughts on it. You don't have to bare your soul, but when you've noticed that you or others have experienced it, what you've seen and how they manage it, or did they walk away from it?
It's an interesting topic within itself. The imposter syndrome is a consequence of when you don't know exactly on the macro and the micro of who you are, what it is that you're here to do and having that full conviction with your vision. When you can see your vision when you can project yourself out for years and you can see who it is that you are and what you have achieved, the mere fact that you can see that vision and the person that you are, it means it's a reality for you. That thought is already a metaphysical thought. It's one step closer to reality. When you are on the edge of something new or you are releasing a program, there is that sense of, “What am I doing? Am I good enough? Am I leading some of that?”
You have that conversation with yourself, but that dialogue doesn’t last for a day, a week, a month with us. It lasts for maybe five minutes, half an hour and then we get back to business. What always pulls me forward out of that funk of, “Am I good enough?” Yes, I am. I look at my future self and I know what she's had to do. I know what she's done. That helps me in the immediate term or immediate timeframe overcome what is classified as imposter syndrome. I also spend a lot of time working on my mindset and my skillset. I have backup women myself. I don't put myself in a mentoring position where I can't deliver to a client.
I don't ever put out content that I don't fully believe in. I don't go out and do something without, “First, what tools do I need? What my mindset needs to look like? What my skillset needs to look like?” That comes over time as well. In a work, out a work of confidence, it's been years of constantly working at it. The confidence that I have and for those that know me or interact with me for long enough, they know that confidence is my first language. Ambition is my first language, but it hasn't always been like this. I've been the shyest and quietest person in the room. I've been the person that delve down their power. That's when I felt the imposter syndrome of, “What am I doing?” That inner dialogue. It's been through that work, that discovery, that fulfilling your own purpose of being on the journey of listening to your calling, but eradicates that imposter syndrome. You're not asking, who am I to do this? The conversation then becomes, who am I not to do this?
I love the way that you're talking about this with. It's powerful. I love that you've been there. You've experienced it. I'm sure that you still do. After coaching for years, I know that we all, if we're working at the edge of our potential, then we're going to find that place. Where can people find you, Elinor?
If people would love to connect with my podcast, Constructing You, or read my book, Constructing Your Career, you can connect with me on Instagram @ElinorMoshe_. I am also on LinkedIn, Elinor Moshe. For everything else, go to ElinorMoshe.com.
It has been such a pleasure to have you on the show. Thank you for spending some time with me.
Thank you. It's been great talking to you.
I've been speaking with Elinor Moshe about construction, leadership, imposter syndrome, and all sorts of things. It's been fun to talk with her about many things. I loved hearing her talk about how she chooses mentors and wondering, “What if I swap places with them?” It's a great nod to vision, to what you will accomplish, to where the end state is. This is such a fantastic question to ask, to try to think about that end state. I've had a blast talking with Elinor. It's been amazing. Go experiment.
About Elinor Moshe
Elinor Moshe is an ambitious and driven leader and dedicated mentor in the construction industry. Her passion to guide, inspire and direct future leaders and industry professionals to construct their career lead to her founding the successful platform, The Construction Coach. Elinor is also the host of the successful podcast, Constructing You. As a #1 Best Selling Author, Elinor's book Constructing Your Career is one of its kind, for people who want inspirational, practical action and unconventional career intelligence to construct their career.
Elinor has been featured in Yahoo! Finance, Australian National Construction Review, Property Council of Australia's Top 500 Women in Property programme 2019, Top 100 Women in Construction, and is frequently a speaker, guest lecturer and panellist. She holds a Master of Construction Management and Bachelor of Environments from the University of Melbourne.
We live in an agile world and we need to be agile if we are to thrive in it. Whether you’re applying it to your business, marketing or any other endeavor, agility allows you to be scientific and methodical about upping your game and achieving strategic pivots in a shorter amount of time. This is a very timely conversation to make as we make our way through this terrible social experiment that is COVID-19. Join Melanie Parish and Greg Kihlstrom as they talk about this in this interview. Greg is the founder of CareerGig which is, in itself, an agile freelancing platform that uniquely eliminates the traditional tradeoff between career flexibility and employment benefits that freelancers traditionally have to make – something that many potential freelancers and companies can benefit from as we all go through a radical shift in the way we hire employees. Greg is also a bestselling author and host of The Agile World Podcast.
Listen to the podcast here:
The COVID-19 pandemic has thrust many of us into being our experimental selves. What we're all used to is now far from the current environment's vocabulary of social distancing, isolation, and remote work. For many businesses, this poses a number of challenges on the leadership front, especially with how you can maintain the connection with your people and, more importantly, reach out with more compassion. Bringing in an expert around that, Melanie Parish talks to Nate Regier, PhD, the CEO and founding owner of Next Element. Nate helps us understand what compassion mindset is all about, how it helps people in a different way than emotional intelligence, and how it can be built into the culture of an organization. Join him in this conversation to learn more and where he also discusses compassion fatigue versus empathy fatigue.
Listen to the podcast here:
Businesses in different industries are facing unprecedented challenges during this time of pandemic and consulting is no exception. How can professionals in the industry pivot their services and products so that they can continue to thrive and reap success in the midst of all the uncertainty? This is the theme of Michael Zipursky’s latest book, Act Now, which he talks about in this interview with Melanie Parish. Michael is the host of Consulting Success Podcast, where he interviews thought leaders in the industry, and author of Amazon bestsellers, The Elite Consulting Mind and Consulting Success. Now is a good time to rethink your consulting business so that you can thrive in these uncertain times. Learn about what Michael can offer you to help plus his personal insights on being an experimental leader.
Listen to the podcast here:
Up to this day, women leaders continue to be underrated as strategic thinkers and thought leaders in their organizations. Many women may have reached the C-suite level but still have that DIY tendency and self-effacing attitude that often prevents them from having a real seat at the table. How can women unleash their true potential as strategic thinkers and thought leaders? In this conversation with Melanie Parish, sought-after speaker, strategist, podcast host and presentation skills trainer, Elizabeth Bachman shares some tips on how to present yourself as a real thought leader in your sphere and start having a real impact. Also on this episode, learn how you can try little steps over time to create incremental change plus some tips on presenting yourself and creating engagement online.
Listen to the podcast here:
As your business grows, you need to pass on a lot of your responsibility to others, essentially building a leadership team that serves as your organization's brains. With host Melanie Parish, Mike Goldman introduces us to the Breakthrough Leadership Team, the critical factor you need to focus on as you scale your business in these uncertain times. Mike is a nationally recognized speaker, author, leadership team coach, and the Founder of Performance Breakthrough, where he works with midsize companies to build their leadership teams and achieve dramatic business growth. In this episode, he teaches us the importance of getting the right people into your organization’s leadership positions, as well as leading yourself in order to better lead others. His incredible grasp of leadership team development is a product of his three decades’ worth of experience working with clients ranging from local entrepreneurs to Fortune 500 companies. Don’t miss this opportunity to latch on as Melanie picks his brain!
Listen to the podcast here:
A public speaker, consultant, workshop leader, author, and Master Certified Coach through the International Coach Federation, from whom she received the Prism Award, Melanie is an expert in problem-solving, constraints management, operations, strategic hiring, and brand development.